Digital Innovation

Are you up to the challenge

Henkel is launching a digital challenge open to students and startups. We are looking for innovative digital solutions which help deliver greater value to our customers and consumers, and strengthen our collaboration with our suppliers. If you have what it takes to think out of the box and generate concrete and practical ideas, we want you!

A big thank you to all who have participated in the Henkel Digital Challenge! The event could not have been a success without you. Congratulations to Deeptent for winning the challenge!

Who we are

Leading positions in consumer and industrial businesses

Adhesive Technologies

Intro - Adhesive

Beauty Care

Intro - Beauty Care

Laundry and Home Care

Intro - Laundry and Home Care
Challenge - Digital Collaborations

Topic 1: Digital Collaborations

In today’s business environment, buyer-supplier relationships are increasingly collaborative rather than transactional. As Henkel has huge supply chains, digital collaborations with our supplier base become even more essential. Such collaborations enhance our ability to continue producing quality products and exceed our customers’ expectations.

Required: Identify new models to partner with our suppliers and invent innovative digital solutions for us to strengthen our collaboration with them. Prepare a proposal outlining solutions and implementations, alongside financial estimations. Finalists will be asked to present mock-ups or prototypes during the finals.

Challenge - B2C Customized Solutions

Topic 2: B2C Customized Solutions

In the beauty care market, consumers increasingly look for customized products suited to their haircare needs. How can we assess the needs of our consumers through digital channels and physical stores, and provide customized solutions to them?

Required: Prepare a proposal which contains ways which we can obtain data, alongside proposed solutions. The recommended solutions provided should provide concrete implementation steps and expected outcomes. Finalists will be asked to present mock-ups or prototypes during the finals.

Challenge - B2B Social Media

Topic 3: B2B Social Media

In Henkel, social media is often used to understand our consumers’ needs and drive business to consumer (B2C) sales. However, in business to business (B2B) sales, social media is often neglected, resulting in approaches that are usually reactive and lack a human touch. As such, Henkel seeks to build a social media strategy with our business partners.

Required: Develop a strategy which allows Henkel to draw insights from social media channels and, in turn, deliver greater value to our B2B customers. The proposal must include studies on specific market sectors, the impact of our products on end customers’ experiences, and how to drive these discussions on social media. Finalists will be asked to present mock-ups or prototypes during the finals.

Prizes and Opportunities

One winner walks away with a cash prize of SGD$5000. No equity is taken.


  • Gain exposure to NUS Enterprise and a local network of industry partners, companies, investors and startup mentors
  • Attend boot-camp or targeted mentorship sessions by NUS Enterprise for startups in the semi-finals
  • Gain mentorship by Henkel’s experts

Industrial Exposure

  • Opportunity to pitch to a large audience
  • Gain a quick understanding of industry challenges and demands
  • Receive valuable insights for the shortlisted proposals
  • Improve prospects for co-creation or co-development activities


  • 3 October 2017

    Roadshow at The Hangar by NUS Enterprise

  • 12 October 2017

    Roadshow at BLOCK71 Singapore

  • 31 October 2017

    Submission Deadline

  • 7 November 2017

    Announcement of Shortlisted Teams

  • Mid November 2017

    Mentorship by NUS Enterprise

  • 28 November 2017

    Final Presentation

Frequently Asked Questions

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For other queries, please email to:

About us

Henkel Logo

Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2016, Henkel reported sales of 18.7 billion euros, adjusted operating profit of 3.2 billion euros. Its three top brands, Persil (detergent), Schwarzkopf (hair care) and Loctite (adhesive) generated more than 6 billion euros in combined sales. Henkel employs more than 50,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel’s preferred shares are listed in the German stock index DAX.
For more information, please visit

NUS Logo

NUS Enterprise plays a pivotal role in advancing innovation and entrepreneurship at NUS and beyond. It actively promotes entrepreneurship and cultivates global mind-sets and talents through the synergies of experiential entrepreneurial education, active industry partnerships for technology and commercialisation, holistic entrepreneurship support and catalytic entrepreneurship outreach. Its initiatives and global connections support a range of entrepreneurial journeys and foster ecosystem building in new markets. As Asia’s Thought Leader for Innovation & Enterprise, it augments and complements the University’s academic programmes and acts as a unique bridge to industry well beyond Singapore’s shores.
For more information, visit

© 2017 All rights reserved. Henkel Digital Innovation Challenge, in partnership with NUS Enterprise.